1. El Capitalismo Arcoíris: Apoyo Vacío y Lucrativo.
Se percibe que el apoyo corporativo durante el mes del Orgullo es una estrategia de marketing superficial y con fines de lucro. Los críticos argumentan que esta práctica, conocida como "pinkwashing", enmascara la indiferencia de las empresas hacia los problemas reales de la comunidad LGBTQ+ y no representa una alianza genuina.
- Not surprising but still extremely disturbing that homophobia exists in the 21st century but because corporations fly pride flags people act like it doesn't exist.
- Corporate pride and homophobia are the same thing, the corpos are just slower at it because they're fucking cowards.
- This, this right here is why we say no corporations at pride. They're not allies. They're out for money, and if they see more money in homophobia, which more often than not they do, they'll take that bag instead.
- Happy pride month. Remember — the best way to combat homophobia is to buy from companies who just suddenly became gay!
2. La Retirada Corporativa ante la Presión Homofóbica.
Se observa una tendencia en la que las empresas retiran su apoyo visible a la comunidad LGBTQ+ ante la más mínima reacción negativa. Este comportamiento es visto como una prueba de que su compromiso es frágil y está subordinado a la opinión pública y a los beneficios económicos, abandonando a la comunidad cuando el apoyo deja de ser conveniente.
- Wow the company that was the first to remove pride sections for rainbow capitalism because of transphobic trolls also bends the knee on racism, sexism, ableism, and homophobia? wow !?!
- The lack of corporations “celebrating” pride this year is a stark reminder that they are, at best, fair weather friends, and at worst charitable tax-break chancers.
- It’s kinda like the message target sent to the community last summer when they responded to loud homophobia by removing pride merch. It was never about “employee safety”.
- Target turning a big dial that says “homophobia” on it and constantly looking back at its customers.
3. El Boicot como Respuesta al Apoyo a la Intolerancia.
Como respuesta a la hipocresía corporativa y al apoyo a agendas anti-LGBTQ+, los consumidores promueven activamente el boicot. Esta acción es considerada una herramienta de poder para penalizar económicamente a las empresas que financian o se alinean con la intolerancia, el racismo y la homofobia.
- Here we go: one of my biggest pet peeves is of my “friends” and “family” supporting this homophobic company. Please know this continues to hurt. Buy your lunch from a more supportive corporation not built on homophobia.
- Time to seriously think about boycotting companies actively supporting bigotry, racism and homophobia.
- If you call out hobby lobby for being a homophobic company but still choose to shop there "because their yarn is less expensive", congratulations, you're directly supporting homophobia because you're giving them your money.
- Xitter (of course) hobby lobby (can't forget them) washington post target chick-fil-a (i will boycott them for life for their homophobia) airbnb.
4. Cuando la Homofobia se Vuelve una Estrategia Rentable.
Existe la percepción de que, en el clima político actual, algunas empresas calculan que es más rentable alinearse con posturas homofóbicas o simplemente permanecer en silencio. Esta decisión se interpreta no como un acto moral, sino como un cálculo cínico para atraer a un segmento del mercado que apoya la discriminación.
- Because these companies only ever cared about bottom line. Before, the bare minimum of liberal tolerance made them money, now homophobia makes them money. Simple as.
- Imagine being a company who says, "i'm afraid someone will find out we respect rights and dignity for all." like it's better to be seen aligning yourself with hate, bigotry, homophobia, transphobia, racism, misogyny and intolerance.
- It's just homophobia again! we keep rerunning the same bullshit over and over again. They could be firm and still make a profit but they calculated more profit in being shit instead.
- Great marketing to position themselves as the official sponsors of homophobia and sexism, where do i sign up?