1. "Advance": El Principal Actor de la Desinformación.
El grupo "Advance" (o Advance Australia) es identificado repetidamente como una organización central en la difusión de desinformación. Aunque se presenta como un movimiento de base, las publicaciones afirman que es una fachada financiada por multimillonarios y élites con el objetivo de atacar a partidos progresistas y promover los intereses del Partido Liberal y la industria de combustibles fósiles.
- "advance falsely claims to be a “grassroots” movement of “ordinary aussies”, but is in fact bankrolled by mega-millionaires, many with deep ties to fossil fuels.".
- "advance aggressively spreads lies and disinformation attacking the alp, greens and independents, advancing the interests of the liberal party.".
- "advance australia is a billionaire-backed racist disinformation factory undermining australian democracy.".
- "we now cross live to advance australia hq for their take on the election results so far … oh no wait we can’t because they’re a shadowy disinformation outfit whose messaging is designed to undermine our democracy.”.
2. Financiamiento y Vínculos Políticos.
Se destaca que el financiamiento de "Advance" proviene de magnates de la minería, élites adineradas y, de manera significativa, del propio Partido Liberal. Esta conexión financiera es vista como una estrategia para llevar a cabo campañas agresivas sin que el partido esté directamente vinculado a los mensajes más extremos, operando como un ala de desinformación externa.
- "last financial year the biggest funder of the us-style disinformation group — by a factor of ten — was the liberal party.".
- "armed with millions from mining magnates and liberal party insiders, advance australia executed a ruthless disinformation blitz, crushing democratic movements like the indigenous voice to parliament and vilifying the greens as “extremists.””.
- "advance australia better australia fronts for disinformation funded through cormack foundation and liberal party flooding the zone with shit".
- "australians are being lied to, gaslit, manipulated and divided by a maga style disinformation group called ‘advance’ financed by elite seeking increasing influence in politics through liberals.".
3. Tácticas y Estrategias al Estilo MAGA.
Las tácticas empleadas son comparadas con las utilizadas en la política estadounidense, particularmente por el movimiento MAGA. Estrategias como "inundar la zona con mierda" (flood the zone with shit), el uso de mensajes simplistas y altamente emotivos, y la microsegmentación de votantes en redes sociales son mencionadas como parte de su manual para sembrar división y miedo.
- "a cadre of wealthy right-wingers funding disinformation campaigns. Welcome to the trumpification of australia. Pandering to the the greedy, dumb and ignorant.".
- "like the trumpian model of “flood[ing] the zone with shit”, advance has been accused of pursuing these aims by “unleashing a veritable fire hose of disinformation”.".
- "icymi: dutton has engaged controversial creative agency topham guerin, known for its aggressive use of disinformation tactics and deepfake technology, for the election campaign. Expect lots of lies.".
- "watch out for advance australia: 'advance uses sophisticated disinformation strategies imported directly from the us to “micro-target” voters via social media, using highly emotive and simplistic messaging, much of it heavily laden with demonstrable lies.".
4. Impacto en la Democracia y Elecciones.
El impacto de estas campañas se considera una amenaza directa para la democracia australiana. Se cita el referéndum de la "Voz Indígena al Parlamento" como un caso clave donde una campaña de propaganda de derecha revirtió el apoyo inicial de la mayoría. Existe una preocupación generalizada de que la desinformación erosione la cohesión social y la racionalidad del debate público en las próximas elecciones.
- "60% of aussie voters initially supported an indigenous voice to parliament, but a vicious right wing propaganda campaign turned this into a 60% 'no' vote.".
- "this “we’ve never seen a disinformation campaign on that scale in australia,” says coper. “for many australians, it was the first time they experienced in their own feed what they had read about from afar in the us elections.”".
- "and that may be the biggest consequence of disinformation in the upcoming federal election – a less rational and cohesive australia, influenced by information that's been manipulated to make us believe it.".
- "if labor get defeated by lies, disinformation & fake news (a la trump) then they will let down all australians. The is a classic example of how effective disinformation is. . You witnessed the “no” debacle.".
5. El Papel de los Medios y la Necesidad de Regulación.
Se critica a los medios de comunicación, especialmente a los de propiedad de Murdoch, por exacerbar la desinformación y actuar como un brazo de propaganda para la derecha política. Hay un llamado urgente a la acción legislativa, lamentando el fracaso de proyectos de ley anteriores para combatir la desinformación y destacando la necesidad de regular la publicidad política para proteger los procesos democráticos.
- "australia abandoned its proposed law aimed at tackling disinformation on digital platforms last year. This was a mistake." of monumental proportions.".
- "the murdoch media and the liberal/national party have been feeding disinformation to us daily. Dutton's lies about nuclear power are just a wedge.".
- "agreed, i'm in australia and the dishonesty of the press exacerbates the disinformation on social media.".
- "freedom of speech v freedom from deception disinformation threatens australian democratic processes and the failure of the proposed disinformation and misinformation bill highlights the urgent need for balanced regulation ahead of the 2025 elections.".