1. El Verdadero Objetivo: Confusión, No Engaño.
La estrategia central de la desinformación no es convencer al público de una mentira específica, sino crear un entorno de incertidumbre y agotamiento. Al erosionar la confianza en todas las fuentes de información, se vuelve imposible discernir la verdad, lo que deja a la ciudadanía confundida, cínica y más fácil de controlar.
- Disinformation doesn’t just trick people. It wears them down. Makes them distrust everything. Kills their ability to act. It’s not about lies. It’s about confusion.
- The key shift: disinformation isn’t just about deception. It’s about disabling clarity. A confused, overwhelmed public is easier to control than a misled public.
- The goal of disinformation isn’t lies — it’s disorientation here’s a hard truth: disinformation campaigns aren’t designed to make you believe one lie. They’re designed to make you question everything.
- Bottom line: disinformation doesn’t need to make you believe a lie. It just needs to make you stop believing anything. Truth isn't dying. It’s being outcompeted.
- The goal wasn’t to win arguments. It was to erode trust.
2. El Mecanismo: Explotación de Emociones y Sesgos.
La desinformación es efectiva porque no apela a la lógica, sino a la psicología humana. Bypassa el pensamiento crítico al explotar emociones primarias como el miedo, la ira y el deseo de pertenencia. Se alinea con los sesgos existentes de las personas, haciendo que las falsedades se sientan verdaderas y se compartan sin evaluación.
- Disinformation that evokes strong emotional responses is more likely to be believed and shared, bypassing critical thinking and reflective reasoning.
- I think the bigger problem than disinformation is the appetite for it. People aren't being fooled, they're seeking out media that confirms their biases.
- The lesson? disinformation succeeds when it aligns with emotion, identity, or fear. It doesn’t need tech—it needs desire.
- First: disinformation doesn’t trick us because we’re dumb. It works because we’re human. We respond to fear, belonging, outrage, humor, shame, and hope.
- Disinformation is dangerous because people will believe anything that verifies their bias.
3. El Impacto: Un Arma Contra la Sociedad.
Lejos de ser una simple molestia, la desinformación es utilizada como un arma estratégica por actores poderosos para lograr objetivos políticos y sociales. Su impacto real incluye la polarización de la sociedad, el fomento del odio y la violencia, la desestabilización de instituciones democráticas y la erosión de la cohesión social necesaria para enfrentar desafíos comunes.
- Disinformation isn’t just an annoyance—it’s a weapon. It has real victims. It fuels hate, violence, authoritarianism. It takes people’s agency away.
- Disinformation is not just an accidental byproduct of the digital age—it is a weapon. Powerful actors, including billionaires, authoritarian governments, and reactionary political movements, fund and amplify false narratives to shape public opinion and undermine democracy.
- Disinformation isn’t just about controlling elections or pushing propaganda. It erodes the foundations of society itself. Once a nation stops believing in truth, it stops being able to function.
- Disinformation isn’t just about lies. It’s about: destabilizing institutions discrediting journalism fracturing social trust nudging societies toward authoritarianism.
- Disinformation tears at the fabric of trust. It divides families, weakens democracies, and fuels extremism.
4. La Defensa: Más Allá de la Verificación de Datos.
Combatir la desinformación requiere más que simplemente desmentir falsedades con hechos. La defensa efectiva implica comprender las tácticas de manipulación, construir resiliencia social y personal, y restaurar la confianza en las instituciones. La curiosidad, la calma y la comprensión profunda de sus mecanismos son herramientas más fuertes que la simple reacción.
- People still think they can fight disinformation using an information deficit model, but you cannot unravel belief webs with facts. Disinformation operates on values & identity, not data.
- If you take one thing from this: today’s disinformation is designed. Not just to mislead, but to drain trust, fracture cohesion, and erode shared reality. We don’t need better reactions. We need deeper understanding.
- You can’t clear up disinformation with a blast of truth, because the cause of most disinformation in our culture is not error but a loss of trust in institutions and mechanisms of truth acquisition.
- Bottom line: disinformation is designed to exhaust and confuse you. But calm minds, small habits, and steady curiosity are stronger. You can resist — and help others do the same.
- To resist it, you need more than facts. You need cultural power.